Apple puts discount on smartwatch to increase market share and iPhone sales; Apple Watch 2 unlikely to come in March

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Apple reportedly slashed the price off its smartwatch to grab more market share. Despite the price discounts, there is little possibility that an Apple Watch 2 will launch in March.

Several major retailers put the Apple Watch on sale with discounts of up to $100. The huge price slash may indicate that a successor to the Apple Watch is coming, but some sources indicate otherwise. TechCrunch reported that the purpose of the Apple Watch sale was to increase the Cupertino giant's market share and brand loyalty.

According to the report, the product life cycle of the Apple Watch has only started. The first-generation Apple smartwatch works only with the latest iPhones. By selling the Apple Watch at a discounted price, the Cupertino-based manufacturer wants to sell more iPhones, thereby increasing brand loyalty.

Computerworld said that the Apple Watch sale launched a few days before Valentine's Day. Several models of the Apple Watch received massive price cuts of about $100. The lowest price for a 38mm Apple Watch Sport was $249, while the 42mm variant can be purchased for $299.

The Apple Watch is offered in multiple colors such as space gray aluminum, rose gold, space black, and red. Customers can find these Apple Watch deals on B&H, Walmart, Target, and Best Buy. It is worth mentioning that Apple is keeping the original price of the smartwatch in its retail stores.

It seems unlikely for an Apple Watch successor to arrive in March despite what the sale suggests. Lawyer Herald said that the event in March would more likely introduce software updates and new fashionable bands for the Apple Watch. The Apple Watch 2 might be launched later at the big Apple event in September.

The successor to the Apple Watch could sport a round screen, an enhanced battery, and more power-efficient processors. An Apple patent suggests that the Apple Watch 2 could be equipped with a magnetic wristband that can double as a stand or a protection for the smartwatch.

Tags
Apple watch, Apple Watch 2
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