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The night of Colombia's match, Nicolette Van Dam, who is also a UNICEF goodwill ambassador, tweeted an Internet meme that shows a referee spraying foam on the field. The meme also features Colombian players Falcao Garcia and James Rodriguez on their knees. snorting the spray that the referees at the tournament have been using to draw lines for free kicks just line a cocaine line.

The supposed magic spray, due to the fact that the foam "vanishes" before your very eyes for a swift period of time, also saw action in the succeeding games, underscoring FIFA's efforts to bring in new technology to help officiate the football matches.

The company, which was recently acquired by Apple Inc last month, has managed to eclipse World Cup sponsor Sony, who had been distributing headphones to every athlete free of charge, The Verge said.