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The company, which was recently acquired by Apple Inc last month, has managed to eclipse World Cup sponsor Sony, who had been distributing headphones to every athlete free of charge, The Verge said.

Some of the fans were also observed singing their national anthem passionately, and never forgetting to remain their right hands on their chests right until the end of the song. Buzzfeed noted that the a cappella singing of the Chileans had send an intimidating echo throughout the stadium.

Most of the fans who have charged through Maracanã were identified as fans of Chile through the signature red color of their apparel, the Guardian said. The fans had smashed a glass door and knocked two partition walls over in anticipation to reach the stadium stands. The knocking down of the walls had reportedly sent three television sets crashing to the floor.