The New York Times is offering free Spotify premium for reader who take up a one year digital subscription.
According to CNBC, New York Times is getting new ways to attract paying readers. The decision to add a free Spotify premium for free to each subscriber comes from the decline of paying readers. Most of the time, readers tend to go into free websites that deliver the news. It is evident at these times that majority go for the digital medium.
The digital subscription for one year of The New York Times costs $5 per week. If readers take this, a Spotify premium that costs $120 per year is free. The digital newspaper has reportedly increased readership in the recent months. This new promotion can entice more readers to actually pay for a subscription.
Ad Age reports that the Spotify deal is away for The New York Times in working out to increase the subscription. The goal for the company is to reach 10 million digital subscribers. This deal focuses on young readers to get all access towards the digital newspaper with a price.
The New York Times chief revenue officer Meredith Kopit Levien shares that the company is focusing on young readers and is looking at strengthening the relationship. This arrangement with Spotify can help each company to reach a wider audience.
Meanwhile, Bloomberg reports that there has been a significant increase in The New York Times digital subscription after the presidential elections. Some call the fueling up of digital subscribers as the "Trump Bump." The tweets coming from the president against the digital newspaper has come out as a free advertising.
The New York Times wants readers to be exposed to a variety of topics once they get into the digital newspaper. There are added sections that can entice readers to read more and get more stories.
