Japanese Crown Prince Naruhito has made a call to remember Japan's wartime past and the horrors of World War Two - remarks that come as Prime Minister Shinzo Abe seeks to recast his country's wartime history in a less apologetic tone.
"Let the strong wind of fish farming blow across the country!" "Let the wives of officers become dependable assistants to their husbands!" "Let us turn the whole country into a socialist fairyland by the joint operation of the army and people!"
A push by Japan to correct perceived bias in accounts of the country's wartime past is creating a row that risks muddling the positive message in a mammoth public relations campaign to win friends abroad.