In its pending patent infringement case, Samsung Electronics Co. presented Yale University Business School professor Judith Chevalier was presented to say that the claim of Apple was overvalued. In her testimony, Samsung said the amount of the infringement should just be at USD0.35 per phone, which is a far cry from Apple's valuation of USD40 per phone.
Overall, Samsung said the total claim amounting to USD2.19 billion is 57 times higher than what it sees as the appropriate amount due Apple if the jury finds for the US smartphone maker instead of the South Korean conglomerate.
Samsung also went on the offensive, as it now claims Apple had infringed on two of its own patents.
In the testimony of the Yale professor, the figure is "a gross exaggeration" as well as "insult" to the intelligence of the jurors. Samsung further maintained, through its lawyers, the damages claimed are inflated as the features claimed to be patented are of marginal value in the overall cost and technology over the phone.
This is the second trial held in the United States between the two of the top smartphone manufacturers on the world. There are other legal battles between the two, spread over two continents, according to a Bloomberg News report. The battle is for the greater share in the market valued in 2013 at $338.2 billion.
Chevalier is an economics and finance professor at the Yale School of Management. Her testimony was presented to overturn the report submitted by Christopher Vellturo, a Massachusetts Institute of Technology trained consultant based out of Boston.
Velturo's testimony indicated the USD2.19 billion claim of Apple is for two kinds of damages sustained, namely lost profits and reasonable royalties. Apple claims it should have earned more than USD37 million worth of infringed products sold by Samsung between August 2011 and December 2013.
