Skin firming lotions are known to reverse skin problems due to ageing with visible results expected after two weeks of use. Those claims however should be taken with a grain of salt as the promises are somewhat fulfilled and may even add to the body image issues of women.
In an article from The Atlantic, the writer says that she, like all women have bought in on Nivea's Skin Firming Body Lotion with Q10's promise. The skin firming lotion claims that consistent use of the lotion will lead to a firmer more toned skin after two weeks.
The writer has used the lotion religiously in her daily skin care regimen and has noticed her skin getting "plumper." A dermatologist told her that this was the result of her skin being more hydrated which caused to to temporarily have a firmer and smoother skin.
The product did have wonderful results in the writer's skin and getting compliments with it. But it did however make the writer more conscious with her body as she became more dependent on the product. The skin firming lotion didn't solve the writer's problems with her skin and body but merely masked it with a temporarily looking hydrated skin.
What's more, she didn't even know if the product is working. Even it the product masked her skin's imperfections, she still isn't certain if the skin firming lotion will rid her of those problems in the long run. According to a dermatologist, Nivea's Q10 lotion's claim of visible results after two weeks is untrue as skin turns over ever 21 days when doing new treatments.
But besides the claims of quick results, Nivea has also received several allegations of misleading buyers regarding their skin firming lotion. Ashley Franz is suing Beiersdorf Inc. for representing the product that could physically firm the skin as a drug while also failing to submit paperwork to the FDA. According to Law360, Franz also filed a separate case claiming that Nivea's lotion misinterpreted the proof behind its Q10 enzyme.
Dermatologists warn buyers of these products saying most of them function only as a cosmetic that masks the skin's problems that doesn't necessarily solve them. A simple daily skin care regimen is still the best way to take care of your skin rather than using these types of products.