Sesame Street introduces its new online neighborhood resident - Sesame Studios on Friday. The YouTube channel is a trendy addition to the assemblage, taking classic elements from the 46-year history of Sesame Street and modernizing them through internet presentation.
The most significant difference with Sesame Studios is there are no muppet characters present. Instead, viewers can expect a new group of characters, including the channel's new host, Marvie. She is a digital puppet shaped liked a gumdrop with a hair of fuchsia. She loves dancing and made her bedroom doubled as a discotheque.
"One of the things that led us to the creation of [Sesame Studios] was that YouTube has had a huge growth in content being consumed by preschoolers," Jenny Gioia, Vice President of Programming at Sesame Workshop, says in an interview with Mashable. "We had this hugely successful year with our Sesame Street YouTube channel and we started thinking about using the YouTube platform to expand our offerings and go beyond the Sesame Street characters and start thinking about new characters and new stories."
Sesame Studios presents original digital shorts that will last from 30 seconds to five minutes individually. It will educate and entertain with a new wave of digital characters, segments and songs, as reported by Kera News.
Similar with other YouTube channels, Sesame Studios will depend on advertisers. UnitedHealthcare which is an insurance company sponsors the digital channel for the meantime. The officials of Sesame Workshop state that the new sensation aims parents and not kids and will be like public broadcasting underwriting messages rather than hard-sale commercials.
According to Entertainment Tonight, on Thursday, it was Sesame Street's Big Bird who took the stage to announce the introduction of Sesame Studios. It will establish on the success of the Sesame Street YouTube channel with over 2 million subscribers and almost 3 billion views. It features Todrick Hall whose talent created a new theme song for the channel.
Sesame Studios will be presented on the YouTube Kids app, in which last year exceeded 10 billion views. The scheme is to quickly develop a new inexpensive content that reach out to children consuming media on smartphones, tablets and computers just like adults.
