The co-founder of the Snapple beverage Leonard Marsh has died at 80, the Associated Press reported. The Dr. Pepper Snapple Group of Piano, Texas, which owns Snapple, confirmed Marsh's death, who died Tuesday at his home in Manhasset, New York.
Snapple began in New York in 1972 as Unadulterated Food Products, which sold natural fruit juices to health food stores.
Marsh launched the business on the side with his brother-in-law Hyman Golden and childhood friend Arnold Greenberg, a childhood friend. The trio did not introduce the brand name until 1980 and its popularity quickly soared as consumers clamored for healthier beverage options.
Snapple, considered a leader in the "New Age" beverage movement, has an eclectic mix of teas and huices. It inspired a number of competitors, particularly as soft drink companies saw the demand for drinks with natural ingredients.
"We're saddened to learn of the passing of Mr. Marsh," Jim Trebilock, executive vice-president of marketing for the Dr. Pepper Snapple Group, said in a statement. "He, along with his partners Arnold Greenberg and Hyman Golden, brought the best stuff on Earth to the masses. Today we tip our Snapple cap in his honor."
In addition to his sister, Mildred Golden, Marsh is survived by his wife of 57 years, Marian Ebner; a daughter, Robin Ross; two sons, Bradley and Peter; and eight grandchildren.
