Apple lost its appeal in a patent infringement case against Samsung, in which the British court ruled in favor of the South Korean company.
On Thursday, the British High Court said it agreed with a lower court decision that Samsung's Galaxy tablet did not violate Apple's patent design for its iPad.
The South Korean company released a statement saying "We continue to believe that Apple was not the first to design a tablet with a rectangular shape and rounded corners," as reported by Reuters.
Apple's next option would to appeal the higher court's decision to the British Supreme Court, but Reuters' London correspondent Stephen Eisenhammer says that the probability of the company doing so is less.
According to the court decision Apple will be required to run advertisements on its website stating Samsung's tablet does not infringe on its patent design. The Cupertino company will have to run the notices in select newspapers as well.
Apple has repeatedly accused Samsung (not without merit) of imitating its designs for its various products. The two companies have been dispute in over 10 countries, earlier last month a Judge in Great Britain ruled in favor of Samsung. Judge Corin Birss released a statement saying, "They do not have the same understated and extreme simplicity which is possessed by the Apple design. They are not as cool," he said. "The overall impression produced is different," according to Reuters.
A few months ago, due to Apple's claims that Samsung's Galaxy Tablet infringed on patents of its very popular iPad, U.S. District Judge Lucy Koh ordered the Galaxy 10.1 computer tablet to be temporarily removed from the US markets.
Samsung released a statement as follows: "Should Apple continue to make excessive legal claims in other countries based on such generic designs, innovation in the industry could be harmed and consumer choice unduly limited," as reported on Reuters.
In turn, Apple released a statement in direct rebuttal to the South Korean company on Reuters, "It's no coincidence that Samsung's latest products look a lot like the iPhone and iPad, from the shape of the hardware to the user interface and even the packaging."
Earlier this week, Apple lost a U.S. high court reversed the injunction Apple had placed on the Samsung's Galaxy Nexus smartphone.
In light of winning of the major patent suit against Samsung, Apple submitted an injunction on certain Samsung products in the U.S. market.
The U.S. Court of Appeals for the Federal Circuit ruled that lower district court in California "abused its discretion in entering an injunction," as reported by Reuters.
In August, a jury of nine at a San Jose court ruled that Samsung Electronics Co. "willfully infringed" on a number of Apple's patent devices, granting them $1.05 billion, Samsung looks to appeal the decision.
Earlier the same day of August 24, Samsung and Apple tied in an infringement-related litigation in South Korea. Bans were placed on both companies. However the bans were limited to products older than three years and only applied to the South Korean market.
