George Washington University, Thumbtack Study: Economy and Ethics are Top Issues for Small Businesses in 2012 Elections

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A new survey conducted by George Washington University Graduate School of Political Management in conjunction with Thumbtack.com shows that small businesses consider the economy and ethics in the government as the top election elections. The survey which includes over 6,000 small business also reveals that gas prices and lending environment weigh heavily on voting decisions. The study was released by the university on Tuesday.

The Study is as follows:

Although President Obama has come under fire for his "you didn't build that" comment, more entrepreneurs said President Obama is more supportive of small business than say the same about Governor Mitt Romney. Nevertheless, more than a quarter of small businesses said they are unsure who is more supportive of small business. Only one in five small business owners believes that President Obama's health care policy helps their business.

Both presidential campaigns claim to promote policies that benefit small businesses, but nobody has asked entrepreneurs themselves which policies are most important to their businesses. The George Washington-Thumbtack.com Small Business Politics Survey is the only survey investigating the political issues that matter most to small businesses themselves, drawing data from an extensive, nationwide universe of job creators and entrepreneurs.

"Small businesses are deeply attuned to the effect of politics on job creation and the economy," said Dr. David Rehr, a lead researcher on the study with the George Washington University's Graduate School of Political Management. "Entrepreneurs are feeling squeezed by the tight lending environment and want their political leaders to curb the influence of money in politics."

Some of the key findings include:

* 40 percent of all small business owners nationwide rate the economy and jobs as the most important factor in their choice for president. Ethics, honesty, and corruption in government is the second-most important factor for small businesses.

* Taxes are not a decisive factor for small businesses in this election, with only 3 percent of small businesses rating it as the most important issue in their choice for president - outranking only foreign policy and national security issues. Even among economic issues, tax policy was the top concern for less than 6 percent of small businesses.

* The federal budget deficit looms large in the mind of small businesses, ranking behind only unemployment and the job market in the most important economic issues that small businesses are considering in their choice for president.

* Small businesses rate gas and fuel costs as the single most burdensome cost to their businesses. And self-employment taxes were rated as more burdensome than even personal income taxes or health care costs.

* The policy most commonly mentioned by small businesses that would help their business is improved access to loans.

* 39 percent of small businesses said that President Obama is the most supportive candidate of small business, whereas only 31 percent said the same of Governor Romney. Twenty-eight percent are still not sure which presidential candidate is more supportive of small business.

* Only one in five small businesses believe that President Obama's health care policy helps their business, and two in five small businesses say the opposite.

* Among swing states, New Hampshire voters were the most concerned about the economy and jobs, Wisconsin voters were disproportionately concerned about ethics in government, and Iowans and Nevadans rated health care policy as their top economic concern more frequently than did small businesses in any other swing state.

* Florida and Michigan small business owners were more concerned about the economy and jobs than those in any other large states.

"Six thousand small business owners have told an unusually nuanced story about the factors that drive their political decisions," said Sander Daniels, co-founder of Thumbtack.com. "When job creators speak, we need to listen."

The full results can be seen here and include interactive data visualizations, dozens of quotes from small business owners nationwide, and demographic-by-demographic comparisons.

"Only the wealthy can borrow money, and it seems that there are separate legal and financial worlds between corporations and ordinary small business owners. Our ability to compete with these entities diminishes more and more each year. This leads to monoculture, stagnation of innovation, and the death of the middle class." Cooking instructor - San Francisco, California

Survey methodology

Thumbtack.com surveyed 6,164 small businesses across the United States. The survey asked questions about political issues and business costs, such as:

* "What is the single most important issue in your choice for president?"

* "Thinking specifically about the economy, what is the most important economic issue in your choice for president?" and

* "How important are the following issues to the success of your business?"

The full methodology and analysis paper check out these sites GSPM and Thumbtack.com.

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