On Wednesday, Rajesh Shah, the owner of a clothing store called "Hitler" in Ahmedabad, a city in the western state of Gujarat in India, said that he was willing to change the name of his store if he was compensated for the expenses involved in brand changing.
"I will change it (the name) if people want to compensate me for the money we have spent -- the logo, the hoarding, the business cards, the brand," said Shah to the Associated Foreign Press.
The store located in a local market is a men's clothing store which opened 10 days ago. The Store features the name "Hitler" with the dot on top of "i" the infamous red, black and white swastika sign that symbolized the reign of Adolf Hitler, who borrowed the symbol from India (the Swastika is an a ancient Indian symbol or religious significance).
Shah claims that he did not know who the German dictator was and named the store after his grandfather's nickname. Shah said that people called his grandfather Hitler "because he was very strict," according to AFP.
A prominent Jewish writer, Esther David in Ahmedabad told AFP that although like others in the small Jewish community in the city she was very upset -"disturbed and distressed," he said that in India people often use the term "Hitler" for someone who is rigid and autocratic.
Shah says that changing the name would cost him 150,000 rupees, which amounts to $2,700. He reiterated that if people were willing to pay for the expense he will change the name of his store.
Orna Sagiv, Israel's Mumbai Consul General, assured the small Jewish community in the country that he intends on tackling the matter "in the strongest possible way," as reported by AFP.
View Photo of the store's business card here.
