International law firm Freshfields Bruckhaus Deringer has been voted the strongest legal brand in the UK market in the first ever survey of law firms’ brand equity by leading global research firm Acritas.
Acritas surveyed 600 top legal decision makers globally, with respondents asked five open-ended questions including, which UK firm was top of mind for awareness; most favoured; considered for top level M&A; for bet the company litigation and most used for high value work.
Freshfields scored maximum points in the survey, with Acritas citing how the Freshfields brand has seen steady growth in awareness and favourability over the last five years, particularly among the largest companies ($1bn+ revenue).
Will Lawes, Freshfields Senior Partner commented, 'In businesses like ours, a strong brand is built over a long period of time and is shaped by what others say about our firm, based on their direct experience. Accordingly, assisting our clients on high profile and often business critical mandates or helping them navigate a rapidly changing business and regulatory landscape, enabling them to stay well ahead of the curve, can make a huge difference in how our brand is perceived.’
‘We are also focusing on deepening client relationships and gathering and acting on their feedback to ensure we continue to deliver a consistent, high quality service across all our practices wherever our clients need us around the world. Finally, it's powerful associations like our involvement as the legal services provider to the London 2012 Olympic and Paralympic Games that can measurably augment a brand's resonance in the market’.
(Press Release by Freshfields Bruckhaus Deringer)
